[FORBES = Bryan Rolli] South Korean girl group Blackpink just shattered a new record, as their single “Ddu-Du Ddu-Du” has become the first music video by a K-pop group to earn 1 billion YouTube views.
The group’s label, YG Entertainment, shared the news on Twitter today, as did Universal Music Group, which represents the band outside of Asia. A YouTube spokesperson separately confirmed the news to Forbes, writing, "Blackpink's "뚜두뚜두 (DDU-DU DDU-DU)" has officially become the first video from a K-pop group to enter the Billion Views Club.”
Blackpink released “Ddu-Du Ddu-Du” on June 15, 2018, as the lead single off their debut EP, Square Up. The opulent video became an instant sensation, reaching 50 million views in record time for a K-pop girl group and becoming the most-watched YouTube video by a Korean group in January.
While Blackpink are the first K-pop group to surpass 1 billion video views, they are not the first Korean artist to do so. Psy has done it twice, first with “Gangnam Style”—which became the first YouTube video to reach 1 billion views in December 2012—and later with “Gentleman.”
Blackpink are no strangers to breaking records. They are the highest-charting female K-pop act on the Billboard 200 and the Billboard Hot 100; their Kill This Love EP peaked at No. 24, and its title track peaked at No. 41. In August, “Ddu-Du Ddu-Du” was certified gold by the RIAA, making Blackpink the first K-pop girl group to earn an RIAA certification, Billboard previously reported. Blackpink are also the most-subscribed music group on YouTube, amassing 31.2 million subscribers.